Lessons from the Flock: Ride the AI Tailwind in 2024

Stuart Riddle
3 min readJan 5, 2024

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Ride the AI Tailwind

There’s something captivating about the phrase “riding the tailwind”.

Perhaps it evokes childhood memories, feeling that gust propelling us forward as we cycled, sailed, or sprinted. My own vivid memory is of windsurfing, leaning back into the wind’s power, hanging on white-knuckled as I cut across the water. It’s a feeling that translates well into the business world — the moments when external forces align and we’re propelled forward with speed and momentum.

Think Amelia Earhart, who masterfully harnessed headwinds to gain altitude and tailwinds to pick up speed, carving her name in aviation history. Or Elon Musk, who rides economic and technology tailwinds to drive his vision.

As we kick off 2024, let’s draw inspiration from experts with ‘000’s of years of experience mastering these natural forces — migratory birds.

A Feathered Metaphor for Business

Let’s take an aerial perspective. Imagine being one of these birds, soaring thousands of miles across oceans and continents, driven by instinct yet adaptively responding to shifting winds. Instead of fighting them and burning valuable energy, they harness natural forces to reach their destination.

Like these birds, we’re navigating enormous changes. The lesson here is to embrace the feathered metaphor in business — to be adventurous, persistent, adaptive travellers, harnessing these dynamic shifts.

AI is this era’s prevailing wind, and its potential for businesses is immense.

7 Strategies Inspired by Avian Ingenuity

Let’s come back to ground level and look at 7 practical lessons we can learn from our feathered friends to harness this powerful tailwind in 2024.

1/ Set the course: Every bird instinctively knows its destination. Align AI goals with your business strategy, so everyone’s clear about where you’re heading.

  • ✨ Use our Business Maturity Index to evaluate your current state and desired destination. Book a 60-minute AI consult here if you need clarity.
AI Maturity Index — knkt.com.au

2/ Pace and Formation: The pace set by the leader affects the entire team. In AI integration, this means moving at a pace that keeps everyone on board, much like birds in formation.

3/ Instinct + Knowledge: Migratory birds rely on instinct and learned knowledge to navigate. Combine your instincts and experience with the power of AI for a potent combination.

4/ Team Efficiency: Flying in a V-formation, birds can travel 70% farther together. They simply use less energy than flying solo. Your entire flight team needs to work together on this, so spend time aligning.

  • ✨ Allocate plenty of time for people and change management. This will determine a + or — outcome of your AI strategy.

5/ Communication: Migrating geese honk to encourage each other. Regular updates and positive communication across teams is important to maintain transparency, morale and momentum.

6/ Flexibility: Birds adapt their flight path based upon wind conditions and direction. Flexibility is key in AI projects. With technology and methodologies rapidly evolving, you may need to quickly change direction.

  • ✨ Partner with teams who offer the agility and responsiveness needed in today’s AI landscape. Many large software companies don’t have the ability or methodologies to quickly pivot.

7/ Persistence: Migratory journeys test endurance but the flock keeps going until they reach their destination. Yes, tailwinds can turn into temporary headwinds, but they teach resilience and persistence.

  • ✨ Openly discuss setbacks and learnings. If this isn’t your business culture, think twice before starting an AI-powered project.
Learning from the Experts

As we prepare for 2024, let’s draw from the wisdom of these skilled navigators. The AI journey is challenging, but with the right mindset, people and partnerships, it’ll be an adventure on the road to success.

Until next time!
— Stuart

AI Tailwind Accelerators
At Knkt Digital, we’re not just AI boffins; we provide unique mechanisms to transform your business with AI. Our consulting and software services are the keys to scaling the potential of AI, propelling your business forward.

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Stuart Riddle
Stuart Riddle

Written by Stuart Riddle

Co-create growth-driving AI products: http://knkt.com.au. Helping CxO's understand AI: http://future.knkt.com.au

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